Microgaming software soon appeared with several new casinos – including the Gambling Forum – along with a summer surprise spread. This software is one of the most expensive (along with Cryptologic), only used by about 80 casinos, and new ones usually appear more than once. That is why gamblers’ surprises are quite natural…
Turns out these are all white label casinos by Casino Share (Microgaming software with new casinos). So what is a white label? White Label is a small branch of the existing casino, which can be developed under its own name .
The system is as follows: A software manufacturer, RTG, Microgaming, or Casino Village in a Net type company, producing software for casinos and selling it to clients, is at the top. The supplier software is often the same, the game tools are almost the same, the financial center processing unit is often the same. This is the question of competition, not only casinos of different manufacturers (these are the differences, and hence, the reasons for the competition), but also casinos of the same manufacturers, for which there is not much to elaborate. Methods of attracting clients vary: some advertise themselves online and offline, some organize great events, almost all use partnership programs.
Some casinos contract with software suppliers and get permission for further copying of the software. Such casinos open a white label program, where everyone may be interested in “his” casino. The scheme is usually as follows – the partner pays a small amount of money (a few thousand, a maximum of several tens of thousands of dollars) and this money gets a standard site, software for client downloads, where the name and logo is chosen by the partner not the casino parent, stands. Financial transactions are carried out by the master casino cashier, with support services provided in the same way. Customization and design, customer service, player hosting, fraud control, web design and maintenance and internal marketing. White label casino software manufacturer provides cheaper gambling sites, fully serviced and managed which leaves the owner or affiliate free to concentrate on marketing. An online bingo, sportsbook, poker room or casino operator enjoys all the benefits of an online bingo site or casino without the technical, business, licensing and operational infrastructure. from profits to the parent casino.
A question arises: Is this scheme convenient and profitable? It is a software supplier for the most profitable, because it sells the rights to white label and casino customization services, while increasing the popularity of the software (in the event of an increased risk of negative feedback), increased royalties (software suppliers gain interest in casino profits). Parent casinos that host white label programs are also profitable. Although a properly made white label casino costs money, part of the return is the partner’s initial payment, and then the casino is opened for profit without marketing fees (support services and processing fees, but they are much lower than 50). % of profit).
Arthur Prudent is the developer of sticky casino bonus betting strategies.